My target audience

My target audience for my student magazine will be a unisex magazine, for students mostly between 16 and 24. They will fall into the psychographic categories of aspirers and mainstreamers because they are at college so they can achieve what they want to in life, e.g get a job, have a family, go abroad every year and own a big car. They are also mainstream because they want the typically desired lifestyle everyone else seems to lust after. Students are categorised into D and E categories on the Jicnar's scale therefore this is where I need to aim my magazine at. However, they will be aspiring to be possible B and C1 candidates in the future.

My target audience will:

•  Already have their wedding planned out 10 years in advance.
• Own a juicer, smoothie maker and lean mean fat reducing grilling machine.
• Go on skiing, hiking and white water rafting vacations.
• Shop at Jack Wills, Hollister, Abercrombie and Fitch.
• They add milk before hot water when making tea.
• They go clay pigeon shooting for their birthday.